8개월 만에 가입자 300만명, 스마트폰 사용자 60%가 가입, 무료앱으로 수익모델 과제
‘선물교환권’ 판매 추진 ‘오픈 플랫폼’이 최종 목표
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| ▲ / photo 한준호 영상미디어 기자 |
Smartphone App surprise star of the market 'kakaohtok'
Jodongjin reporter
Subscribers, 3 million people in eight months, up 60% of smartphone users, the revenue model issues for free apps
'Gift Vouchers' Sales Promotion 'open platform' final goal
▲ / photo hanjunho video media news
Launched last March 17 showed the world what a half after seven months, only 2.9 million people up (based on 3 November) is a service brought us together. Currently about 500 million subscribers in six of ten Smartphone users should use this service. Smartphone users app (application) smartphone users can simply download and install the free IM services available between the mobile app (application), 'kakaohtok's story. Up more than 37,000 people per day, and a growing number of subscribers to one million people in about 27 days should not take literally among smartphone subscribers 'explosive popularity' has become.
Which service subscribers' loyalty is stronger than the power of the kakaohtok craze is spreading. Last October the fourth week of cacao flick, only with one week of the trip exceeded 2.3 million people. This is equivalent to 89% of subscribers at the time. Moreover, messages sent from users kakaohtok this period the number of the gun has reached a whopping 100,007,800. Flick cacao subscribers per day using one message to someone who spent 10 suggests a story.
Seven Pangyo, Seongnam, Gyeonggi Venture Valley All employees 22 people settled in small ventures 'cacao (kakao)' Mobile App Market in the stars 'kakaohtok' birth to yijebeom (33) met representatives.
Small venture company ilnaetda
Flick of the Cacao representative yijebeom even for such a big hit, "unexpected results," he said.
"Cacao, the cacao naenoteun Flick is the first mobile product. Some users too, did not expect any reaction may seem. I was nervous watching the subscriber growth rate in the spirit of the Web (Web), or as fast as the other big things is nothing compared aepgwaneun also surprised us. "
Flick the cacao cacao original name of the service 'ahyiwiraep', respectively. But even his surprisingly explosive reaction at all in the name of the company last September 'cacao' was changed to. Mobile App Market in 2010 and entered the cocoa in the world until an AppleTalk only took two months.
"We are a company that was the original Internet, Web services. Then late last year it launched the iPhone as a mobile content company in the direction of the company has completely switched. Manpower planning and development of more than 20 teams, divided into several different teams to put into service planning and development. I was going to build teams that made the messenger of the Freechal yisanghyeok CSO (Best Service Officer), the smart phone was a proposal to Messenger. Internally, through brainstorming and strategy sessions last January in mid-four people, including yisanghyeok CSO team initiated the development of packed two months Connell universal service started in March. "
Mobile entered into a group chat
Smartphones allow users what AppleTalk cacao thumping the keyboard at? Represented by the 'differentiation of chat' was the first to mention.
"Other mobile messenger chat service, whereas cocoa app 1:01 Flick became the first smartphones to IM and group chat service has attempted to differentiate. In the group chat on your desktop just able to do to mobile. In terms of group chat, desktop environment, and ease of use and common sense that different, but fun to give. Desktop IM to chat in the group as a mutual exchange of the identity of a particular group have agreed to connect to Messenger Messenger personnel Log (log-in), it is possible to maintain state only. If you are not logged Messenger can not participate in group chats. Group chat inside of a person to get a little tough, but the group's overall sackbut. But the mobile phone kyeojyeoman mesinjeoin cacao flick if a separate login or a connection agreement, although no charges 24 hours a day connected to the messenger, anytime, anywhere with the whole group as you can chat. 1:01 chats or other mobile access in a group chat on your desktop could not be differentiated did not elicit responses from users. "
He extended social networks and provide reliable service 'Why can not forget the two factors he said. "100 people and 10 people are using services that use the service a short time when the phone user to communicate with more people, 100 people flock to the service user's hearing. In this sense, the number stored on smart phones automatically connect to the Messenger's gross, to other users on the network easy to attract to my network, 'Like' Flick of the Cacao scale attracted the attention of a lot of people did. Loaded on the phone to the iPhone craze spread here and opened up about the same time that the service factor s also one of the network expansion. Than the first flick came out a month or two cacao 'wacheuaep' What have the odd foreign mobile messenger. However, domestic users are unfamiliar with American-style interface is optimized for cacao Flick service fee to the Watts jechigie app or two month difference was negligible. "
Oppression of privacy issues
"I stutter, can be written without error led to trust the stability of the user," he said.
"Flick the ahyiwiraep service early cacao (cacao previous company) was ready, only one of the service. Service that started last March 17 when a server or operating personnel if the user has been tailored to 100,000 people. July second iPhone subscribers was 800,000 people of which over 600,000 people told kakaohtok subscribers. I tried to modify strategies for more than reaction. That's the one I wanted. From this time the company has committed to all personnel in the cacao Flick. More than three million people over two million people will use to enable even a reliable service, did not. "
Flick the cacao industry in the past about the web's best through the internet such as Cyworld, Nateon service surpasses chusera said. But there are worries. There was rapid growth as the crisis came suddenly. Up from last September when the existing service users unprecedented value-added services, blindness, social security number required for the event entries, address, email address, and you need a credit card and cell phone carriers and credit card payment, bank information with regard to collecting personal information, such as changes Terms of notice that the problem was not. There was no notice to existing subscribers, for that was repulsed. Represented by the "misunderstood the whole problem was in," he said.
"For Apple, these changes will take about a month. But before the end of this period, people bring up misleading information known Connell jimyeo. Android phone operating system through a consent process that can change the contents. Change, but the 'consent' is added to a user only changed information, particularly financial information, etc. will not be collected. Did not notice it's part and we have never had a premature. That apology was posted, the user also has the time to understand the situation. "
December second experiment the first revenue model
Revenue model also is one of the problems of cacao. App service 100% free advertising, affiliate, sponsorship is also managing director. Another hideout of cacao and cacao services (mobile cafe) and cacao Talks (mobile blog) is also a revenue model muryoseobiseuda. Most importantly, companies 'profit' is. Free apps are familiar, considering the propensity of domestic subscribers pay transition is not easy.
A representative, too, "'profit' may seem worried all the time," said, "This December will roll out second to first revenue model," he said.
"'Gift' services are thinking. Flick to chat with friends while cacao 'I want to drink the cup of coffee,''I want to eat cake' or 'doll I want to have a' just friends when the conversation flows back and forth to the coffee cake, stuffed gipeutikon (online, mobile, used in gift vouchers) to give the mobile just that simple. Are due to meet the Christmas season. "
Represented by the ultimate revenue model of the cacao cacao Flick's 'open platform' said. Cacao and other ventures that they released a platform for mobile applications using their own means that they are to make.
▲ kakaohtok screen
"For example, a venture that mobile greeting cards made with cacao and services of the platform, the venture if the user can send a card, greeting cards but cocoa aepeseodo Flick driving while using a separate app that does not in kakaohtok Congratulations It's a concept that allows you to send cards. Use our platform, a mobile venture with a social network in the Flick cacao separate public relations and advertising can be secured without the user and the root of a variety of cacao also able to get the revenue opportunity is there for. "
Naver Founders 'Kim Bum Soo' was followed by
Represented by the "November to target the Japanese and English-speaking countries of the first international service to start cacao Flick," said "will enter next year as China," he said.
"The world of 6.8 billion people use the PC to the Internet population is only about 1.6 billion people. However, using mobile phones that are 4.1 billion people inguman. We can not compare. Smartphones of mobile phone users at the time when the transition is complete SNS hard to imagine now, as the demand on the explosive growth will bring. At this point it more important to ensure users are forced to jeonryakil. In this sense, get more users, as well as a free service for the overseas expansion would be done. "
Flick cacao are the main sources of revenue service, a letter carrier, one of these kinds of large domestic existence is only too good. Free live chat service based on cocoa Flick undermine them, no wonder because of the revenue. For this reason, the early service, "Join us" or a large carrier, and interest of businesses had a lot of smart devices.
"The iPhone would have come if not this service. Eventually the mobile carrier networks based on use of mobile services have to do things. Carriers do not want to share their networks would not have been. But the iPhone has changed a lot. To be matched up the popularity of the App Store, where anyone with the service can bring your dream to own haeteunikkayo. In other words the mobile world as it did in the past the world's Internet venture is a land of opportunity for a new one will have. "
Cacao with cacao Flick received a lot of attention is another reason. That 'Kim Bum Soo' because the character's presence. As the founder of a game in Korea and Naver Internet · IT industry, one of the biggest titans Kim Bum Soo (44) daepyoda. Kim Bum Soo is such a representative as chairman of the board of the current cocoa empowers a representative will yijebeom.
Instead of working for start-challenged young CEO
Kim Bum Soo NHN representatives to leave the business when it comes to that I've done all the possessions of people like him, "what is really a dream," the water has never been. At the time he succeeded in his venture as CEO 100 people would have to produce. Now if you think the word is eventually represent yijebeom Representative Kim Bum Soo fairytale dream world is the work of the first show. Kim Bum Soo grew up watching the myth of the Naver yijebeom representatives also did not deny it.
"From an early age as a successful businessman looking to create some kind of business was my dream," the representative yijebeom employment after graduation in Industrial Engineering at Seoul National University took place business. 2004 was the year.
"College senior and the other with a bridging web and mobile Internet venture founded Document Solutions. Did two years together. Then, in 2006 in Hong Kong, the road to Seoul National University Professor of Industrial Engineering bakjongheon 'Kim Bum Soo young friends who want to work with the people working to find the lump to see whether I' got off the phone. Kim Bum Soo, I have the time, representatives of Industrial Engineering, 11 years senior to know that no one else could. However, through other people, Industrial Engineering, Kim said representatives had been found me. Did not worry much. That some more thought, a chance to see it. Catherine had been with the work I did for all my shares 'ahyiwiraep' had to join as a member of. What is my relationship to cocoa. "
'Dark Ages venture called' in 2010, growing at a furious pace in the cocoa from the new venture, a model experiment has been made. And pushing the experiment on the desktop Internet to occupy that position of the mobile Internet era is that the faster accelerating.
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