We opened a dedicated domain (emart.tmall.hk) in Alibaba's B2C shopping mall, TIMOL Global. Lotte Mart also opened a dedicated domain (lottemart.tmall.hk) on the same day. The company plans to open more than 100 items, such as daily necessities and food items, by opening online Chinese-only stores in the middle of next month, and to expand the number of items to 500 during the first half of this year.
It is the first time that domestic big retailers except for home shopping and online companies have closed their pride and opened in China online malls such as Alibaba. In January, CJ O Shopping, a domestic home shopping company, is opening a store in TIMOL Global. E-Mart is aiming to attract local straight-line members as a favorite product of Chinese tourists (euker) visiting Korea such as electric rice cooker, Lotte Mart is constructing strategic items such as shampoo and shampoo through analysis of sales at Lotte Mart Seoul Station which has the largest number of visitors in China.
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