Ssuning electronic will become the Wal-Mart in China,"

king ssuning electronic distribution of (苏宁 电器) jangjindong Chairman


Input time: 2012-11-26 AM 11:44:13









"Ssuning electronic will become the Wal-Mart in China," said Prime Minister Wen Jiabao (温家宝).

That others are envious of state-owned enterprises to spur the 27-year-old jangjindong 1990 (张近东? 49) jumped into the air conditioning business for sale. Assembled and disassembled as usual appliances free everyday dalraedeon. Jangjindong early foresaw the growth of China's consumer demand. Big brother with careful preparation before you are ready to start a business, he went Moving back to the door-to-door air conditioner installation has its own market analysis.



6,000 yuan (about 100 million), one at the time, In fact, the air-conditioned private was a luxury. Hospitals, schools or wealthy because he set a sales strategy to target. Now I feel the burden to the individual, but when used in public institutions and someday day air live each home will come confidence.



Chapter President of the money collected and installed air conditioning now ssuning electronic (苏宁 电器) practitioner. Propaganda (深?) Of the first small companies to supply air conditioning. Then pay according to the first contract, he can still remember the taste of rice eaten. At the time, still a great sense of accomplishment is becoming a force.



China's electronics industry, the competition is fierce. Companies, low barriers to entry make competitively priced ilssuda. Walks along the burden of chronic disease like stock. Chapter Chairman, it died to set left gathered together at all all consumer electronics manufacturers compare the price, quality and service sales, which specializes in consumer electronics distributors.



Of electrons ssuning dated 13 May 1993, 'Quantum setting than (扬子? 报) appeared in the ad copy that goes like this. "Here, I do not need to walk around, even if you buy an air conditioner from ssuning compare live." Chinese version of Hi-Mart or ETLAND is



China third in the world after Russia and Canada is a big country. Domestic and global consumer electronics companies on their own distribution network, installation is fairly onerous to size. Consumers, living in a backwater rural areas, too. TV one like to eat, going to the city to buy a double burden. Recognizing Chapter Chairman it Nanjing (南京) of building one at all retail stores that specializes in selling all appliances, including the purchase of air conditioning for year set. Has grown to 1,500 stores across the country in three years.



Eh, good distribution in the consumer electronics manufacturers supplied from the vendor, the more products ssuning could be sold in more areas at a lower price. Consumers, even a good one seat has three sets of trade.



One day ssuning powerful rival China electronics retailers, one of the GOME Electronics (国美电器) to have a problem. Sulfur gwangwi (黄光裕) president in 2010, received 14 years in prison on charges of unfair loans, currency finance laws violate. Had an impact in the ssuning.



Did not miss the golden chance chapter president. Net income ssuning GOME half was less at the time. The ssuning quickly received a loan to expand the number of stores. Never without the sample, but not in stock, such as GOME internal affairs consistent service was concerned, the more services to enhance the focus ssuning.



September 2011 sales of electronics suning 676.3 billion yuan (about 73 billion), net profit 34.9 billion yuan (about 3.7 trillion won) YoY respectively, 24.5%, 20.7% Grade kidney. Recorded until the third quarter of this year sales of 724.3 billion yuan, 360.6 billion yuan of GOME lightly beat. Away from the shade of the GOME became the undisputed best supplier in China. Moreover, the 2007 jangjindong assets under 370 billion yuan (about 40 billion), surpassing the sulfur gwangwi Chairman, President, was crowned as Emperor of the retail industry.



Chapter president says. "Without sulfur gwangwi, maybe this place, I would not have been." Along than overtake his secret 'Catfish effect' is due to Catfish effect is derived from anecdotal shipping nemesis catfish in the tank when the transport carrying the fresh herring could be transported alive to Europe's fishermen caught herring distant past did not have refrigeration technology. Appropriate stimulation and companies in order to raise the competitiveness threat said the law, which is sometimes good medicine.