An excellent idea of ​​where you come

An excellent idea of ​​where you come
Excellent ideas coming from where the information
Author Steven Johnson
Date of Issue 2012


ISBN
List Price ₩ 16,000


Coaching Management Academy) reared in the laboratory representative (



Influence on human life, such as air conditioners and vacuum tubes, pencils, YouTube, Google, excellent idea from where did this come from? What kind of environment that sparked this idea? Excellent idea> Where do you come from? Scintillating genius of it is the result of a resurgence, not only slow time in presentiment that connect different ideas and learn from birth that shows.

Adjacent possibilities in the surrounding environment: the possibility of discovery;
In the 1870s, the Paris Maternity Hospital doctors Etienne tar vacation and you went to the zoo exhibit will see a chick incubator. Newly hatched chicks in a warm incubator waddling staggered look that reminds me of some ideas I'd like to, he soon developed a mechanism for human newborns to hire a zoo keeper. That, simply warm the incubator as the beginning of the initial method alone was able to reduce by half the mortality rate of underweight newborns at the time amounted to 66%. Chick incubator information was meaningless for some people aroused a special connection to the obstetrician geotyijyo What an extraordinary breakthrough ideas in people's heads, people think you it'd be. A good idea, however, met by chance inherited from one generation to the next above or different ideas on the basis of birth.

New connection slow hunch: a slowly evolving
Sept. 11, 2001 terrorist attacks to happen about two months ago on July 10, FBI agent Ken Williams reported the information reporting system to "Osama bin Laden organized 美 civil aviation school in the number of students likely to be sending." Lift. This legendary "Phoenix memo is' The Where he "they commit a terrorist target civilian aircraft in the future," he notice, but the report is too easily ignored is discarded. , And about a month later, new students 'Zacarias Moussaoui' International Flight Academy flight instructor and staff penam leery reported to the authorities. 's Supposed to he fly an airplane cockpit, contact work and is not interested only intercommunication shifted their attention. Authorities does not permit a search warrant, the evidence is unclear, investigators have investigated him at that time, rush drove the plane into the World Trade Center, "may" warning. Just a hunch these two to set aside clear presentiment. Convincing if you think these two would have been dramatically amplified, which enables the investigation of Moussaoui's laptop is based, and if it was up to terrorist organizations and associations or financial transactions records can reveal would have been.

Serendipity: Serendipity force
'Path to pre-empt the unexpected discovery of meaning,' Serendipity (Serendipity) 'is taken from a fairy tale prince> To get a solution from a dream that people often do you have? While dreaming, memories and associations triggered by arbitrarily hallucinations in causing any of this is that a valuable meeting with chain. See the German chemist cable kulre nap dreams in the Greek myth of the snake eating his tail but. Its appearance is instantly told him to understand his 10 years had researched the molecular structure of carbon molecular Outside shots in the consciousness of the fact that it conditions the infinite ideas and memories and our minds They're hiding, the author would be given a new room out to them to open the door to the possibility of adjacent analogy.
In the same vein, a walk is also a good way to find a Serendipity. Beyond what is to be filled in the life of modern people, leisurely stroll or enjoy a shower ceremonies are more easy to combine state. Given enough time, the connection was overlooked for a long time, the heart is unexpectedly found. "Why, until now I did not think very deeply."

Comfortable environment, the various networks and the wider interests
Discovered the double-helix structure of DNA, James Watson and Francis Crick, the field has not only sold They summary should be made to various areas of mathematics, information theory, genetics, biochemistry, as well as majors, replace Scrupulous colleagues generally have a long break, two people had to give up the idea in a comfortable environment outside the lab contempt that sometimes're But in the end, through the example of two scientists received the Nobel Prize of the environment such as a factory assembly line, not a salon or coffee house you'd need for innovative ideas you will find.
Business people with a wide range of networks, according to the research of Stanford University Professor Martin loop was more innovative. Results of the entrepreneurs interviewed 766 people, a variety of people and have a wide social network of relationship, new product introductions and patent applications, etc., belonging to the uniform and vertical networks than men were three times more creative.
There were several areas of interest in one of the many great figures of the common will Pigeons and raise Darwin's theory of evolution is not only research on coral reefs and the Benjamin Franklin stove was designed before the politicians, and electrical experiments, typographers purple. Characteristics with them in addition to the characteristics of brain rotation is fast abundant intellectual curiosity, a hobby were very many would. With this book, an interesting observation about innovation for, please get the answers for an environment that promotes innovative ideas.